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sensodyne toothpaste
INSIGHT: Tough people are often reluctant to admit they have sensitivity, let alone cater to it.
IDEA: Normalizing sensitivity by revealing that even the toughest of us have a sensitive side.
IT'S OKAY TO BE SENSITIVE
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SOCIAL
EXTENSIONS
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Sensodyne presents ‘The Show Us Your Sensitive Show’ - a YouTube mini-series where the toughest celebrities show us their sensitive sides.
CW: PRATIBHA GAURI NIGAM
AD: KATIE BRENTS
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